Educational Forum: Credibly Communicating Sustainability Initiatives
Effective external communication strategies are essential to providing a credible and engaging description of your organization’s sustainability accomplishments. Implementing strategies such as avoiding green washing, or selecting the best mediums for your communications, are key to presenting a positive, sustainability-focused image of your organization.
This event will:
• Inspire you to share your organization’s sustainability initiatives* with stakeholders and the public
• Provide you with knowledge on how to do so in a credible and transparent manner
• Provide you with an understanding of the communication strategies that MEC has used to share its environmental impact
*Including Regional Carbon Initiative membership
Speakers: Scott McDougall – Sustainability and Environmental Leader, Brentwood SRI Inc.
David Robinson – Regional Sustainability and Community Co-ordinator, MEC
Please register at sustainablewr.ca/register.
Where: University of Waterloo Festival Room, South Campus Hall (map)
When: January 17th, 2013
Time: 7:30am – 9:30am
For more information please visit website
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