Johnny Reid – Fire it Up
Johnny Reid is a Scottish-born, Canadian-raised soul singer, a superb songwriter, and an incredible entertainer.
At a time when many artists are finding it difficult to build lasting ties with listeners, the Canadian bred, Johnny Reid commands a degree of loyalty from his audience that deepens with every record.
By choosing Fire It Up as the title for his latest record, Johnny Reid has never been more direct about what he wants to communicate to his audience. “My intent for this record was to say, ‘It’s a beautiful morning, so let’s get up, get out there and help someone. Let’s make a difference.”
Throughout his life and career, that conviction has guided Reid’s every move. He brings it to his songwriting, he brings to the stage night after night, and on Fire It Up, he brings it to life with more energy than ever before. “I’ve said this many times. The world is only what you make it, and even in the deepest of darkness, you have to find the light.”
That’s a sentiment Reid’s songs have often expressed, but never with more joy and clarity than on this, his second release on JMAC/EMI Records Canada, and follow up to 2010’s double platinum selling A Place Called Love.
Recorded at Studios in Nashville and Toronto, Fire It Up is an unwaveringly positive blend of soul, R&B, rock and country; a call to his fans to take the nearest stranger by the hand and throw a party in life’s honour that’s inspired in large part by his massively successful A Place Called Love tour.
That’s exactly where the idea for ‘Fire It Up’, the album’s title track and lead single came from, Reid says: “If there was any doubt in my mind about the strength of the human spirit, it was gone by the end of that tour. When I came off the road people said, ‘You must be exhausted’, but it was the exact opposite. I felt like I was just getting started, like I’d just got the kindling going.”
On Fire It Up, Reid expands dramatically on his signature brand of R&B fuelled music – ramping up the rock with the express purpose of taking his already high-energy concerts to the next level. Not that Reid’s live show needs beefing up in the least. Since the release of his 2004 debut, Born To Roll, the Scottish born, Canadian bred singer/songwriter has shown repeatedly he’s willing to give his all and then some on stage. He is now one of Canada’s most in demand performers, with a capacity for selling out some of the nation’s largest venues, right to the rafters, and often for several nights running – that continues to grow.
Where: 400 East Avenue, Kitchcner
When: May 7, 2012
Cost: starting at $29.75
For more information please visit website